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3 Horizons Of Want

3 Horizons Of Want

"Want" is a funny word. Our attitude changes depending on whether the thing we want is in the future, in the present or in the past. After you've eaten too much you probably wish you hadn't. But you ordered your food while you were hungry. Understanding these three horizons of want helps explain much of human behavior.

What you want, what you wanted, and what you will want are often three different things.

psychology behavior frameworks
Source: George Strakhov (2020)